[dojo-contributors] Dojo marketing

Eugene Lazutkin eugene at lazutkin.com
Mon Oct 6 16:29:08 EDT 2008


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It means one thing --- we have to layer our marketing as well. "Dojo is
small and performant, it has all you want in one simple file. And it can
scale up as much as you want it as soon as your application is ready for
the prime time. International audience? We got you covered.
Accessibility? It is trivial with Dojo. Major one page web applications?
Dojo is the proven leader of scalability. Why Dojo? Because it is THE
standard library of JavaScript."

Thanks,

Eugene

Wolfram Kriesing wrote:
|> In my opinion, for what it's worth, I suggest that Dojo focuses on what
|> is already different about it from JQuery (and the others - YUI
shouldn't be
|> neglected).
|> Just a very few things that could be on the home page:
|> - All widgets are included, no need to search for third party plugins
(JQ)
|> - Completely open sourced and liberally licensed (YUI, EXT)
|> - We handle accessibility so you don't have to (this would sell a lot of
|> people)
|> - i18n (another huge seller, not easily seen on the home page as a blurb
|> under dijit)
|
| Exactly this is what scares away a lot of people. It sounds
| way too big. Where is the one small file?
|   "Where I can just get started, once I like it I read the docs"
| and so on, that is at least what lets the people use jQuery ...
|
| No doubt that once people invest some time they can
| be convinced that dojo can also be the tiny
| one file library, but that's the initial hurdle ...
|
| Just my 2 cents
|
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