[dojo-contributors] Dojo marketing

Eugene Lazutkin eugene at lazutkin.com
Mon Oct 6 13:07:10 EDT 2008

Hash: SHA1

+1. All points are good.



Mike Wilcox wrote:
| In my opinion, for what it's worth, I suggest that Dojo focuses on what
| is already different about it from JQuery (and the others - YUI
| shouldn't be neglected).
| Just a very few things that could be on the home page:
| - All widgets are included, no need to search for third party plugins (JQ)
| - Completely open sourced and liberally licensed (YUI, EXT)
| - We handle accessibility so you don't have to (this would sell a lot of
| people)
| - i18n (another huge seller, not easily seen on the home page as a blurb
| under dijit)
| Can we trumpet performance? Not the find-nodes-in-a-page race, but a
| full blown app, with dozens of widgets? My guess is this is where we
| stand out. Note numbers can be given the economics treatment - it's not
| 435 milliseconds faster - it's 120% FASTER!
| While we certainly should abandon the who-is-faster race, or the
| who-is-smaller race, that's superfluous, and not what really sets any
| library apart.
| Dojo could use some sort of tag line that tells not only users and
| visitors what we are about, but tells US what we are about. In this
| respect, attention should be paid on where new users come from, and in
| my experience (albeit limited), new users are often people within
| companies who are shopping around for the right Ajax Library to use for
| a new project.
| It would benefit these shoppers if we told them who Dojo was for on the
| home page. I'm not a fan of the current slogan, as any that includes the
| term "everyone" always suggests to me that the target market is not
| known. I suggest "For the Professional JavaScript Programmer". This not
| only seems accurate, but is a subtle dig at JQuery's Rockstar Foobar.
| I know docs are always an issue, but we can still promote what we have.
| A small section on the home page listing all of the different methods in
| which your company will be supported is valuable. You won't have to wait
| a week for the one guy who runs his library to answer your email ("get
| answers - /FAST")/.
| Finally, endorsements always lend credibility, if we could get some high
| ranking officers to say how great Dojo worked for their company. In the
| meantime, I do think we should copy JQuery's site and splatter as many
| "used-by" logos on our home page as we can. We currently only show the
| last three. It should look like a Nascar!
| Mike
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