[dojo-contributors] Dojo marketing
mwilcox at sitepen.com
Mon Oct 6 10:47:44 EDT 2008
In my opinion, for what it's worth, I suggest that Dojo focuses on
what is already different about it from JQuery (and the others - YUI
shouldn't be neglected).
Just a very few things that could be on the home page:
- All widgets are included, no need to search for third party plugins
- Completely open sourced and liberally licensed (YUI, EXT)
- We handle accessibility so you don't have to (this would sell a lot
- i18n (another huge seller, not easily seen on the home page as a
blurb under dijit)
Can we trumpet performance? Not the find-nodes-in-a-page race, but a
full blown app, with dozens of widgets? My guess is this is where we
stand out. Note numbers can be given the economics treatment - it's
not 435 milliseconds faster - it's 120% FASTER!
While we certainly should abandon the who-is-faster race, or the who-
is-smaller race, that's superfluous, and not what really sets any
Dojo could use some sort of tag line that tells not only users and
visitors what we are about, but tells US what we are about. In this
respect, attention should be paid on where new users come from, and in
my experience (albeit limited), new users are often people within
companies who are shopping around for the right Ajax Library to use
for a new project.
It would benefit these shoppers if we told them who Dojo was for on
the home page. I'm not a fan of the current slogan, as any that
includes the term "everyone" always suggests to me that the target
Programmer". This not only seems accurate, but is a subtle dig at
JQuery's Rockstar Foobar.
I know docs are always an issue, but we can still promote what we
have. A small section on the home page listing all of the different
methods in which your company will be supported is valuable. You won't
have to wait a week for the one guy who runs his library to answer
your email ("get answers - FAST").
Finally, endorsements always lend credibility, if we could get some
high ranking officers to say how great Dojo worked for their company.
In the meantime, I do think we should copy JQuery's site and splatter
as many "used-by" logos on our home page as we can. We currently only
show the last three. It should look like a Nascar!
-------------- next part --------------
An HTML attachment was scrubbed...
More information about the dojo-contributors